Because we know what those words mean. We know what policies and ideologies that phrase protects. And we know it's not us.
It's not all that surprising that people are turning to conspiracy theories for meaning. In an age where most sources of expert authority--teachers, doctors, scientists, lawyers, religious leaders--are increasingly viewed as anywhere from unreliable to outright evil, figuring out who to trust can be a difficult choice.
We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed.
Appearances can be deceiving.
The church has always been physically connected in some way.